” A Wish is a Goal without a Deadline.”
Ever hear the song, “When you wish upon a Star.” It’s a very lovely ballad and the musical signature to all things Disney. It holds out the promise that petitioning the heavens converts illusion to authenticity.
Nice work if you can get it.
But, let me ask you, what is it you really want to do? What are you trying to get across?
Let’s face it, talk is cheap and most times requires only a bare minimum of critical thought. Don’t get me wrong, not every pronouncement needs to be a communication jewel but it certainly helps to refine as much as possible.
You’ve got to have something behind the desire of what you want. And, that calls for a plan, a blueprint. That’s grit with no BS. This is a contract you are making with yourself. Otherwise, it’s back to the Disney songbook.
My point is today you have to be more specific than ever before in what you want and what you present. It’s essential that your message, your proposal break through all the clutter.
Recent findings show that the average person is exposed to more than 3300 messages everyday. We see and hear them on the Internet (Face Book/YouTube, etc), It is what is heard on Radio, seen on TV, Cable, Billboards and Print..
You get the idea. So, if you are not making a stellar presentation, the end result, most likely, is a byproduct of wishful thinking.
You’ve got to work those brain cells. You must update and get specific. Relying solely on the success of past performance is a sign of cranial cavity neglect. You are going through the motions and just wasting time..
I am also a Media Trainer. I’ve found that most people are very sincere in their belief structure. However, they lack the skills to frame properly their positions in any convincing manner. They know what they want. They just don’t know how to say it correctly and get caught in clutter.
They are not lacking the intelligence and the know-how. They just don’t know how to articulate their point of view. That takes time, additional time.
Framing and Articulation are the icing on the cake. Cake is good but it’s the icing that sells it and creates demand.. It’s that extra time, effort and ingredients that separate good from great.
It’s time to get real. You are over the age of 50. You have traipsed across Terra Firma and have dealt with more than your fair share of yuks and woes
Here’s the problem: Compared to most people half your age, you have forgotten more than they will ever know. And, to a point, that’s true.. Unfortunately that self-aggrandizing mindset creates an open invitation of choosing the seductive path of least resistance.
Welcome back to BS land, cue the orchestra and chorus, “When you wish upon a Star.”
I’m Exhibit A.
Recently, I was asked to put together a written presentation. Even if I say so, It was a damn good one and made me proud of what I sent back to this company. They called and asked me to come on in.
That was a good sign.
When I got to my appointment for what I thought would be a meet, greet, sign agreement followed by hand shakes and good bye, they decided upon a change in plans. They wanted an oral presentation.
Now, I’m a speaker by trade, so that should not be too big a problem, right?
It was a problem.
I had worked so hard on the written presentation that I overlooked the possibility of a “just in case” scenario. It was embarrassing. Although I knew what I was talking about, I hemmed and hawed which took away from the presentation and diminished my credibility. It was good but not great and they weren’t buying good. So, no cigar.
Moral: Never assume..
No excuse. I was not as prepared as I should have been. Start the Disney music.
Bette Middler once said the best adlibs are planned adlibs. And, she’s right.
Always be prepared and expect the unexpected. It is really just a matter of covering all the bases.
Get specific. Tailor your presentation. If it means teaming up with someone else, do it. It’s to your benefit. You help them, they help you.
Not too long ago, I interviewed best selling Author/Speaker Harvey Mackay. What a great guy. No airs at all. We talked about how “Practice makes Perfect.” And he told me in no uncertain terms, that’s wrong.
Mackay said Vince Lombardi, the legendary Green Bay Packers football coach, told him that it’s “Perfect Practice makes Perfect.”
Now, if that’s good enough for Harvey Mackay and Vince Lombardi, then that’s more than good enough for me as it should be for you..
And, that underscores the necessity of team work.
You see today, it is all Show Business. Don’t misconstrue what I am saying.
Today, more than ever before, you must Show that you mean Business otherwise all you’re doing is singing “When you wish upon a Star.”