Leinenkugel Summer Shandy, TJ Maxx and Scarcity

 “It is more rewarding to be complicit with scarcity than excess.”  Will Oldham.”  

Hey, things change and then, sometimes they don’t.

Here’s what I’m talking about.

If, like me, you are over the age of 50, there was never a need for a reality pie to be thrown in your happy, little face in recognizing the obvious that the last vestiges of summer have, once again, been issued a cease and desist order to vacate the premises with only the slightest hesitation.

Sure, there are the usual tell-tale signs of impending departure: The back-to-school-sales.  Nurse!  Even before the local boards of education close shop for the year and unleash their charge upon a soon-to-be panicked public, there are already hints of back-to-school promotions.

And then, there’s Labor Day; talk about shrink-wrapping the season. Yes, I know it’s the last chance saloon for seasonal discounts and brief respites but let’s not push it.  As Yankee great Yogi Berra put it, “it ain’t over ‘til it’s over,”

I don’t know about you but as much as I’d like to get away and enjoy the summer, there is always something else to do, some unexpected bill to pay and then, there’s the cold hearted truth about warm-weather getaways.

However small the retreat may be, it becomes a big ticket item. Fantasy, wish fulfillment and good weather are the driving forces for seasonal escalation.  We all pay for scarcity.

Nothing the matter with that.  Hey, we all want our version of “fun in the sun.”

In fact, years ago, I was a cruise director.

What a fabulous experience.  Sailing from New York to most of the Caribbean islands was the stuff of dreams.

I met so many great people and it was life-seasoning.

Bear with me while I share one quick story:  On board the Leonardo di Vinci, I met a couple from Long Island, absolutely great people. The ship was ready to disembark at the port to Caracas, Venezuela, La Guaira.

They asked me if I would like to join them. They both spoke Spanish.  So why not? So not only would I enjoy their company but their Lengua Espanola might come in handy.

Jump cut ahead: We wound up at a high-end specialty shop.  I saw this silver wine goblet.  It was rugged and handsome.  As soon as I saw it, it became a “I have got to have it” moment.

Now, working as a Cruise Director was fun but, in those days, it was not a high-paying job. I made $125.00 a week along with free room, board and discounts on drinks and, that was it.

The husband and wife noticed my interest in the goblet. Although it looked way out of my price range, I asked them to find out its cost.

Then, as soon as the Long Island woman reverted to Spanish, her whole demeanor changed.  While speaking English, she was very soft-spoken with a slight New York accent.

But, switching to Spanish, she chewed up the scenery.  She had the flair of Iberian aristocracy.  It was split-personality time.  It was a jaw-dropping “Wow” moment

She told me the price: $500.00.  Well, suffering from financial anemia, I put an end to my dream right there.

But then, the nice soft-spoken little lady from Long Island performed her Castillian transformation and literally took charge of the negotiation process.

I don’t think the salesperson knew what happened.  This lady was a storm trooper on a mission for me.  There was no haggling.  She was in total control.

Then, she switched back to English. And, in her soft Long Island accent, she asked if I could afford $70.00.

After more than 30 years and multiple moves, that goblet is still magic to me and the experience, a treasured memory.

Talk about scarcity.

Nowadays, as tough as things are, I try to stretch the moola as far as possible.

What I’m saying is it is tougher today getting what you want, when you want it especially when what you want, is what everyone wants, at the same time, and that defeats the purpose of getting away in the first place.

Scarcity engenders congestion.  Everyone wants in on the deficit at the same time.

But, the most brutal acknowledgement that screams “it’s over”, the true end-of-season Maginot line-celebrating the autumnal equinox and the official sayonara summer recognition, occurs now in late August.

This is the time when grocers, delis and liquor stores throughout this great nation cease to stock their shelves of plenty with the libation of the gods: Leinenkugel Summer Shandy.

It is absolutely fabulous suds with a slight lemonade taste that, without a doubt, puts the competition to shame. And, its limited seasonal release creates what is known in the trade and referred to only in the most somber and hushed tones as PRSD-Palate-Recollection Spasm Syndrome. It is a disorder heretofore unknown, unexplained and enigmatic and should be brought to the attention of government officialdom.

People want their Leinie Shandy.

I mean the stuff is good.

If you live in the Midwest, most likely you’re familiar with the product. It’s been around for quite a while. But then, someone in marketing, in a pique of infinite wisdom, suggested to ownership, “go national.”

They did. And voila, over the last few years, Leindnkugel’s Summer Shandy has successfully quenched the thirsts of the formerly cotton-mouthed multitudes.

Yes, I know it’s a summer release thing.  But, Playa del Rey is a little more than a lotta miles away from Chippewa Falls, Wis-cansin; it’s a whole different world.

While the Midwest’s deciduous foliage take their ‘leaf’ and begin their descent, the temperature today is 92 degrees at the LA beaches.

It is still summer here and across the Sun Belt.  I understand the limited release thing.  It makes sense but a few more months of your “Leinie Shandy-alchemy” along with regional distribution ain’t gonna kill the brand.

I spoke to my wife about this and she had 2 schools of thought.

First of all, she is not a beer drinker.  However, she absolutely loves Leinenkugel Summer Shandy and is not ready for some pre-requisite taste revision, especially on a hot day.  The change makes more sense at the end of October.

Secondly, I bow to her Midwestern practicality. She reminded me of the TJ Maxx strategy.  In fact, a recent Business Insider article points out TJ Maxx is clobbering Macy’s, Nordstrom’s and other retailers.

So how and what does this have to do with Leinenkugel’s?

TJ Maxx specializes in limited release.  When an item is gone, it’s finis! When it comes to investing on consumer inducements and display, they leave that to the big guys-we see how well that is working.

Plus, TJM passes those savings on to the customer base while building their bottom line. And that’s just for starters.

My wife is a TJ Maxx junkie.  She genuflects at their altar of scarcity and fabulous discounted price a couple of times a week in fear of missing out on something good.

The best advertising is “word of mouth” advertising.  And, along with TJM and Leinenkugel’s marketing efforts, the 2 brands have created remarkable consumer buzz with tactical scarcity.

Hey, things change and sometimes they don’t.

What I’m saying is I get it but want it and yes, absence does make the heart grow fonder.  It’s not just the scarcity of the brew, it’s how my summer is now dictated by the early polar zephyrs beginning their breach of the upper Midwest precincts.

I am so alone.



Meat Space, The Virtuals and Solutions

“Something in us is telling us we’re moving too fast, at a pace dictated by machines rather than by anything human, and that unless we take conscious measures, we’ll permanently be out of breath.” Pico Iyer

So, I’m stopped at the light separating Manhattan Beach from El Segundo heading north on Sepulveda Boulevard. Twilight has just made its muting appearance and the quintessential Southern California smog-blurred shroud actually provides definition to the dark colored craft making its descent into LAX some four miles away.

It was a moment of whoops, there it is and there it was.  For me, the moment represented the paradoxical nature of 21st century life.

Speed is “the” marketplace indispensable of today.  It’s the “out of the gate fast and break things along the way” mentality. It’s the not-so-subtle petition to “get it done now.”

Military strategists add credence to this approach.  Long ago, they discovered initial judgment calls are 70% correct.  On the battlefield, next week’s plan of perfection generates a 100% fatality rate today.

Speed is essential.  We are in a continual race to get ahead, keep up and never fall behind.  It never ends.  But, we are not machines.  However, in our adaptive quest, it seems some infectious strain, an inflexible miscegenation of sorts is transforming and corrupting the human condition to something less than human.

Now, you’re probably saying, “this guy is a regular party animal “funster”, sure to wow-the-crowd at the next barbecue or taffy-pull.”  Get me started on the Dewey Decimal System and its non-stop hilarity.

This piece is not an homage to Don Quixote or an expression of tacit support to some modern-day Luddite resurgence.  And, who’s to say the “Luddies” weren’t just misunderstood land reformers that got bad press.  You never know.

Recent studies bolster the perception that humanity adapts to environment.  Our thoughts, our beliefs are formed by our surroundings; and that’s what concerns me.

Here’s what I mean.  Years ago, pediatric experts concocted a technology that would do everything short of burping the baby.  For starters, the system rocked cradles and changed diapers. At the time, it was billed as the most exciting advancement in child-care development, freeing Mom from maternal chores.

If the old saw about the hand rocking the cradle ruling the world is true, then imagine the devastating consequence of this misguided delusion if it had gained universal acceptance. By that standard, Elliott, of Cable’s Mr. Robot, would be the heir-apparent, poster child of the millennia.

What makes this program so popular is viewer titillation.  I am as guilty of it as the next person.  It is similar to the powerful seduction of gawking at the grisly.  It attracts and repulses simultaneously.  What is perverse is the acceptance of the show as entertainment while, on the sidelines, vicariously witnessing and trumpeting the descent and decline of mankind.

For the viewer, in the grand scheme of things, the program rarely presents a counterbalance to the “gigaflop” conquest in the long run at the bequest of “short term cool.”

It’s a different take on bread and circuses with gigabytes.

Think that’s over the top?  As opposed to virtual reality inhabited by “Geekdom”, Cyberpunk has devised an interesting term for humanity: “Meatspace.”

Talk about the intentional capitulation to the intangible. The word, “quisling” comes to mind.

I’m over 50 and still cling to the belief that nothing takes the place of the human touch.  Playing with my Grandson, laughing with my daughters, getting together with friends and holding hands with my wife are moments so far beyond bandwidth envy.

Call me crazy but I just don’t get the same “warm and fuzzies” while tapping away on my Toshiba desktop.

Today, I paid the cable bill but had some questions regarding a charge. So, while waiting to be connected to a service rep, a prompt interrupted the transfer stating that a $5.00 surcharge would be added to my next statement for the crime of speaking to an operator.

It’s bad enough to be forced blindly to accepting a prerecorded digital ultimatum and then penalized for speaking to a programmed human; that is contemptible.

A Future Foundation study reveals that the unhappiest people in the world are those spending much of their time on Social Media. This affects their career, their self-image, mood and even their energy.  In fact, the survey points out that many of them wish they resembled their online profile.

Their personal web portrait is so BS top-heavy that they can’t live up to their own fabrication.  However, the pretense is met with overwhelming approval by like-minded disciples that perpetuate the fraud.

Then somehow, the dreaded pull of “Meatspace” reality seeps through the self-spawned bogus curtain, forcing the “virtual” to accept reluctantly the Hollywood adage:  “Never believe your own publicity.”

Call it “The Conceit of Self-Doubt.”

The old line about meeting the enemy and it’s us takes on greater dimension with every passing day.

And then, in the quest for higher profit margins, business is complicit in diminishing the value of the human condition by creating customer incentives for passively accepting preset dictates devoid of actual free choice.

So, what do you do?  Author/Businessman Max de Pree said it best, “We cannot become what we want by remaining what we are.”

Today, more than ever before, information is an essential key to success.  Forget bitcoin.  Information is the universal currency. We need what we need when we need it: stat.  But, as much as possible, avoid the distraction of being side-tracked into self-revelation schemes.

It’s easy to zone out while online.  Before that awareness kicks in, we have submitted to an incidental craving as a momentary reprieve from an essential assignment while quickly and unknowingly relinquishing personal revelations and intelligence.

From now on,  I won’t respond to those supplemental attention-grabbing, beguiling and bordering-on-the-bizarre headlines located at the bottom of an article or website such as, “The Billionaire’s Secrets to Staying Rich”, “Woman with 3 Boobs Reveals Cancer Cure.”  You get the idea. These are “gotchas.”

Anybody know how to get rid of “Ad Choice” pop ups?  Please let me know.

I’m avoiding Facebook as much as possible and staying away from the rating of posts or emails. Oh, and I’m never revealing my location.  I’m even careful of those I follow.

Linked in, that’s a whole different story. It’s professional.

Recently, I checked online the cost of the train from London to Paris.  Now, I’m infested with online billboard incursions related to it.  From now on, I’ll call.

It reminds me of when I stopped at the light separating Manhattan Beach from El Segundo while heading north on Sepulveda Boulevard.  Off in the distance was the silhouette of a plane landing at LAX.

I see that moment now as analogous to a demarcation line; maintaining the  essence of humanity as we know it as opposed to willingly surrendering it all to the non-real as it makes its final approach.


Vince Lombardi & The Passionate Pursuit of Imperfection

If at first you don’t succeed, destroy all evidence that you tried.”  Steven Wright

Most of us still desire to be and do our best. And today, even our best needs improvement.

During a recent interview, best-selling Author/Speaker Harvey Mackay recalled a story about his good friend, the late, legendary football coach, Vince Lombardi who told him, “Practice does not make perfect.  Perfect practice makes perfect.”

Now that is shooting high.

Isn’t it a shame that there is such a growing legion of willing disciples calmly submitting to the tenets of mediocrity and low expectation?

Just imagine how it affects self-identity.  It destroys vision, saps initiative and blunts intention.

I welcome their resignation.  That means less competition for me.

Now, that probably sounds cold.  But, don’t misunderstand. I do care for others.  My intention is to help but not share an emotional load indefinitely.  Maybe that takes me out of the running for a merit badge from the compassionately correct but, I’ve got my own challenges and bills to pay that demand immediate attention.

We all want more in a world where less is sovereign. It is a time to focus and be better than best.

Here’s the thing: We get sidelined in the pursuit of perfection instead of the attainable excellent. We all can do more and Vince Lombardi achieved a whole lot more than I ever will accomplish so respectful props to the coach.

And, unlike Lombardi, there is no service area along the Jersey Turnpike named after me.  Ya know, you’ve got to put things in perspective.

I will settle for excellence and that is a tough enough assignment especially during these tough times.

We are over the age of 50.  We’ve weathered many storms, eclipsed the most unforeseen imaginings and now find ourselves immersed in self-examination wondering what the hell to do now?

I have written in the past about the 7 C’s of Success:

1). Chaos and Confusion-Wanting out of it now

2). Calm-Accepting it

3). Concept-Developing it

4). Construction-Giving it form

5). Completion-Taking it to the Marketplace

6). Conclusion-All matter has cycles.  Accepting it, moving on

7). Commencement-Accepting something new

The biggest challenges lie in the first 3 C’s. It’s too easy to be seduced by the siren call and corrupting allure of Noise and Distraction.  That can prove to be an ongoing struggle.

The most difficult step is finding Calm.  Then, the most difficult step is escaping Calm.  Introspection can entrap; creating dubious, if not impossible goals to achieve.

That scenario becomes the incubator for perfection attainment; and that’s the downfall.

Perfection is impossible. Because it is inconceivable, all efforts to achieve it become futile.  But, we don’t give up. We soldier on but encounter more frustration in the quest to achieving perfection.

Plus, the harder we work, the more we come to recognize and respect the “close but no cigar” adage.

And, as we become more introspective, we disregard external counsel and consider it distraction.

It is similar to the outcomes for Millennials.  The difference: they exclude group unlikeness, embrace uniformity while we morph into an environment where we are sole proprietor and the singular sphere of influence.

It is the land of theorists, continually postulating, never producing but always on the threshold of “almost.”

Most likely, you are over the age of 50. Attaining mid-century landmark status, means having the balls to say no.

Way to go! Let’s hear it for NO, yes? No!

When we were younger, most of us would just “go along to get along.”  Yes became a natural response. No was extremely difficult, even to enunciate.

Now the “no” hounds have finally been unleashed.  But, that can become problematic in reining them in.  It’s like they’ve got a weekend pass and the “no’s.” are drunk with their new found power.

Unfortunately, too many “no’s” are prime indicators of old age.  Too many “no’s” can manifest themselves in our physical comportment and bearing.

Instead of standing up straight and keeping a bright and lively step, the “no’s” engender a slower gait of walk and produce a bent over carriage.  That leads eventually to the senior citizen slouch and shuffle and never lifting of feet.

The mental attitude affects the physical demeanor.

We are much too young to be old.  In our quest for perfection, we cloister ourselves in a kingdom of our own making, a dominion of one that is shrinking in size, influence and meaning that hastens decline and spawns inner decay.

Author/Filmmaker Julia Cameron said, Perfectionism is not a quest for the best. It is a pursuit of the worst in ourselves, the part that tells us that nothing we do will ever be good enough – that we should try again.”

Sure, it’s a given.  If you don’t know yourself, you don’t know where you’re going or what you’re doing. That calls for a serious time-out to focus and re-focus.

But then again, lacking focus and introspection lead to indecisiveness, the key to flexibility.  You’ve got to look on the bright side!

What I’m saying is there is no happy medium.  We all want balance.  Unfortunately, balance and cycles are mutually exclusive.  Where is synchronicity when we need it?

So, we do the best we can.

We are perfect the way we are.  We are perfectly imperfect. All we can do is strive for personal excellence.  What I’ve found is we all need help. We need outside influence. We need mentors. We need coaches.

Perfection aspiration is the antagonist to excellence consummation.

Unlike Coach Lombardi, I’ll never get a Garden State rest stop named after me.  What would be excellent would be an official Dick Heatherton exit ramp off the Marina Freeway here in LA.

Hey, I’m dreaming big.

That is part of my personal passionate pursuit of imperfection.



Getting from Retro to Get Go

“One of the secrets of life is to make stepping stones out of stumbling blocks.”  Jack Penn

Recently, I got a ‘heads-up’ notice about an upcoming college reunion.  It is always great to know you are wanted, but I am not a reunion kind-of-guy.  I am grateful for the invite, hold only very good memories of my alma mater and classmates, but it’s just not me.

Not only that, but I attended 8 colleges; never graduated and, what’s worse, kept on changing Majors. And, pursuing a career in Radio was an ideal incubator for wanderlust inclinations.  That’s me, I confess, guilty as charged. Altogether, I’ve probably scored enough credits that are the equivalent to earning a master’s degree.

Nothing against these confabs, but I don’t like being stuck in nostalgia-land. I am sure, for many, it can be a lot of fun.  Let me explain.

A good portion of my Radio career was spent playing the “greatest hits of all time.” For many years, it was fun and exciting.  Not only that, but I was performing this in my hometown, New York, at one of the top stations in the country.  It doesn’t get much better than that.

Sounds great doesn’t it? And, it was.

However, living in the land of ‘was’ for so many years became a “Groundhog Day” repetitive nightmare.

There is the old maxim: “Be careful what you wish for, you might get it.”

You may be familiar with the Oldie, “Will You Still Love Me Tomorrow” by the Shirelles.  Playing that and other songs most every day became a kind of torment.  What new could I say about these tunes that had not been said before at least a thousand times and still sound enthusiastic?

Now you’re probably saying, “poor baby” and you may be right. But, you‘ve got to know when to move on and take another course of action.

The Late Management Guru and Author Peter Drucker summed it best: “The hardest thing to do is to keep a corpse from rotting.”

That was me.

I needed to get from Retro to Get Go and it wasn’t easy, Today, that’s how I live my life.  I respect the past, learned from it but can’t allow it to become an indulgence or overseer.

Plus, the rules of life today are in constant flux and the updating process has become such a bitch that even the latest version is out of date before it goes to print, so I’m taking a pass on the reunion.

It really is a matter of Redefining, Refining and Realigning-know what you want, perfect it and implement it.

Now, that is easier to write than to execute.  And, let’s face it, there are times in life when no matter what you do, you just can’t win for losing and the only luck you’ve got is bad and that’s not good.

It’s like the story about the guy trying to get a handle on things; but it broke.

Then there’s the calm before the……………………..calm.

We are over the age of 50 so this is definitely a “been there, done that” scenario known only all too well.

But, we can’t just sit there and mope?  There’s a lot of that going on today.  Even the government classifies ‘moping’ as an area of dynamic growth potential.  However, there’s an extensive internship process and invoicing can prove to be a bureaucratic nightmare.

What’s worse, sideline sanctuary provides debatable consolation.

Yes, we have been “through the mill.”  So, what do you do?

Turn things around.  Be paradoxical, be counter-intuitive and unpredictable.

See things from a different angle.  We get married to a way of viewing and doing. It’s the stimulus-response, action-reaction thing.

But ask yourself, how is it working for you? It might be time for a mindset trial separation.  Habits are hard to break.  It’s a given.

Take a look at Millenials.  So many of them do what they do without experience. There is so much virgin territory open for discovery and formation that past sound judgments are irrelevant, easily rejected and considered meaningless.

Sure, it is walking a tightrope without a safety net but, if ‘sure bets’ were sure things, then, for sure, we’d all be rich and famous.  That is Getting from Retro to Get Go.  You’ve got to take a chance.

And then there’s stress.  All our lives, we have been indoctrinated to consider stress as a crippling agent, an achievement killer and something toxic.

In a recent interview Psychologist Dr. Kelly McGonigal, author of “The Upside of Stress”, offers a completely different take on stress.  She considers it “an experience that you have when something you care about is at stake”; something that  can actually make you stronger, smarter and happier.

Personally, I hate stress but find it to be a prime motivating agent.  It actually gets me more creative and focused while “under the gun.”

The hard part: Surmounting the initial surge of stagnation and fear that accompany the pressure and tension.

Stress as an activator?   Don’t knock it until you try it.  There is nothing worse than being stuck in a rut without a Plan B.

Kathy Edwards Lucas told me about her unique action plan.

Kathy is one of the nation’s leading certified life coaches. She shared with me her novel and effective approach to transforming a sour lemon narrative into a tasty lemonade finale.

Lucas told me about a time in her life when she was experiencing financial anemia.  She was going through financial drought.  Instead of bemoaning her fate, she made the most of her limited resource circumstance.

She didn’t shut down, give up nor isolate herself.   Instead, Kathy planned for tomorrow.  She shopped but didn’t buy.  She couldn’t buy.  Kathy took stock of what she needed once she generated income.

Kathy Edwards Lucas took inventory. She prepared herself for the future.  She designed a past-present prototype that detailed exactly how to handle forthcoming expectation.

When prospects brightened, there was no mental reorientation or readjustment to a prosperity mindset.  She had designed a fact-finding mission that eventually paid her beaucoup dividends.  Past intention was the construct for anticipated consequence and tangible consideration.

It reminds me of best-selling Author and Speaker Harvey Mackay’s motto, “Do what you love, love what you do and deliver more than you promise”; simple but sage words of advice.

However, as much as we might agree with this plan mentally and set forth a course of action, it is all too easy to become entrapped by ingrained emotional entanglements that keep us beholden to destructive relationships, negative attitudes and self-defeating behaviors.

This is not narcissistic indulgence.  Let’s be honest: The terminally self-absorbed have little regard for the concerns of others. They love the attention and are resolute in their one-way commitment to themselves.

What holds us back is the devastating grip of Distraction.  Goal setting and action blueprints that define what we set out to accomplish can many times take a back seat to the incidental.

What we deserve is placed on ‘hold’ as if unworthy of merit and completion. Our goal becomes an obstacle to distraction.

The mind has a way of filtering out rejection and tough times that accompany past triumphs.  It romanticizes the past, suppresses aspiration and restricts all likelihood of Getting from Retro to Get Go.















Bilingual and Lost in Translation

“For last year’s words belong to last year’s language and next year’s words await another voice.”  T. S. Elliot

Years ago, my then Father-in-Law came to visit. The man was a piece of work with a fabulous personality. Besides English, he had mastered Italian and Japanese languages almost fluently; but…

My wife and I took him to a sushi restaurant where he began immediately conversing and flirting with the female servers in their native tongue. They got a real kick out him.  Now, I know enough of the language to be considered ‘legally stupid’ but got the gist of what he was saying while the ladies thought he was hilarious.

As we were leaving, our server came over to thank me and mentioned that along with my father-in-law’s outgoing and entertaining delivery, the element that provided the biggest laugh was his wording; he spoke in a Japanese dialect more relevant to some long ago, by-gone era.  An example: instead of saying “car”, he used a dated phrase that described “a motorized wagon”; a term that applied in the early 20th century

And, that’s what happens to many of us.  While attempting to forge ahead, we inadvertently migrate to a universe of our own making that actually perverts original aspiration. The outcome: we unwittingly become advocates of retreat rather than agents for our own progress.

Let me explain.

Every day, we hear how our military is being gutted and down-sized.  Many of these veterans have spent most of their adult lives protecting us from harm.

Many vets have specialized skills and, compared to their overseas counterparts, American forces are trained to improvise and ‘think on their feet.’

That’s a gift.  It is also a curse.

Because of cutbacks, many vets are confronted with an unaccustomed and startling challenge; dealing with the private sector workplace.

It’s ironic.  Men and women dedicate their lives to defending the civilian home-front and, by doing so, become detached from the assignment they are empowered to protect.

They don’t know how to speak “civilian-ese.” They are lost in translation. They are not bilingual.  They are unprepared in explaining the codes of military craft into the language of the civilian marketplace.

When confronted by HR and decision makers, their in-person responses founder, giving the appearance of uncertainty and inexperience; a mischaracterization so distant from the actual.

The military life demands completion of duty, whatever the task.   But, in private sector interview situations, where a vet is questioned regarding their service career, job description and accomplishments, the usual reply is “I can do everything.” And, although that’s correct, it’s not real.

Although it is an honest response, it is disregarded because it is misinterpreted.  Unknowingly, the vet has communicated to the interviewer that they are desperate for a job and will accept any available employment opportunity.  Now, that might be true, but that’s not the intent.

Veterans don’t speak Bi-lingual.  The experience is there but the defining mechanism is outdated.

It’s a different take on the old saw from Country comedienne Minnie Pearl who joked: “When they were handing out looks, I thought they said books, so I said, ‘I’ll take a funny one.’”

We are over the age of 50 and it’s easy to rely on yesterday’s descriptions. It got us to where we are.  That’s the good news.  The bad news? It got us to where we are.

Some of us are more Social Media aware than others.  I fall in the latter category.  Sure, I use LinkedIn, too old for Instagram and do little FB (I don’t really care that someone experienced a life-changing moment and felt compelled, for the betterment of mankind, to post a picture of a duck seen on the way to West Covina-call me heartless, I live in shame. Got it).

In the past, I have dismissed its importance, delayed its integration and, most likely and to my detriment, have arrested   the progress of my career.

OK, so I’m slow on the uptake.

That’s why recently, I participated in a webinar dedicated to Social Media marketing.

I really learned a lot.  What I took away from the online course was that not much has changed.  Now, hold on.  Social Media is a dynamic and its influence has surpassed Radio/TV/Cable and print and amazingly, it’s still in its toddler stage.  The delivery reach and measurement conversion are mind-boggling but the objectives remain the same.

What I got out of the webinar was use of language.  I believe in Relationship Selling. I am a people person who enjoys dealing with the people I deal with. In fact, I consider many of my clients, friends.  I keep in touch, send out or email news and trends applicable to their business or personal interests. Some refer to it as Business Retention.

What I learned about Social Media is that it has taken quantum leaps compared to the old way of doing things. Retention is now referred to as Engagement and After Sale and the process is more effective and light years ahead of the way things used to be.

There is so much more to Social Media, but this is not the forum for further comparisons.

The point: I learned to speak Bilingual. A connection was made. It was a crucible moment. I was able to incorporate the known with the newly learned. It now made sense and, the process was no longer lost in translation.

Absorbed in the pursuit of success can create unanticipated complications. A real challenge occurs when, so absorbed in the quest to succeed, we lose sight of original intent. The purpose transforms into something peripheral.

What happens? Investment supplants Creation. Don’t misunderstand.  Of course, it is vitally important to allot time for concepts to evolve, progress and bring to fruition. That’s not the point.

Unfortunately, the mechanics of Investment can neutralize the creative process.

Before long, it becomes easy to question initial aspirations and wonder how and when did things spin so out of control.  Priorities get misplaced in a Bilingual world.

Think that’s ridiculous?  Consider how many 50 Plus Adults are so disenchanted, dissatisfied.  They want a new start.  The numbers are enormous.

And, contrary to urban legend, this upheaval is negatively impacting the Marketplace.  Today, we hear so much about   Millenials.  As smart and savvy as they are, many enterprises are discovering they can’t afford to lose the 50 Plus Adult.

Why?  Experience. Work and Social Skills. Contacts and that’s just for starters. Replacing an experienced worker regardless of previous compensation is a drain on the bottom line.

Research shows that replacing an experienced employee earning- say, $70,000 per annum costs a company 3 times that amount or $210, 000 in replacement costs.

So many executives in the corporate world become so fixated on reducing expenditures, that they actually kill the golden goose that depresses the bottom line.

The Solution: Keep an experienced worker but place them in a different capacity. Hire them as a consultant to their former employer, allowing them to pursue other goals while providing needed input, experience, know-how, contacts and training to the organization.

It is another “take” on Bilingual.  The consultant speaks the language of experience and know-how and acts as corporate cultural bridge.  The consultant gets to pursue their ambitions while the organization benefits with smoother transitions diminishing the likelihood of things getting lost in translation.

It becomes a win-win situation.

And, unlike my ex-father-in-law’s experience, everyone is on the same page.  And, that’s no laughing matter




Rigid Inclinations and Regrettable Miscalculations

“Perfectionism is self-abuse of the highest order.”        Anne Wilson Schaef, Author

Years ago, when just a youngster, my parents would take my sister and I to a very special place. It was called Nunley’s Amusement Park located on Long Island in Baldwin, NY

Now, at the time, there were larger, more popular and better known venues, but this was “my place.” For me, Nunley’s was magical.  What made it so meaningful for me was the “merry go round.”  I loved it and my parents couldn’t get me off the carousel-I’ve been dizzy ever since.

I was fixated on only one thing-grabbing the brass ring.  That meant the next ride was “on the house.”  I had my eyes on the prize.

Looking back, it makes me realize how much of the past shapes the outlook and understanding of the present and the future. And, that the core of life’s past moments linger.  It acts as an empathetic, a grasping mechanism that works as a baseline on which to build a bridge from the world familiar to a landscape unpredictable, a sphere unknown.

Recently, I had a meeting with John Doyle, District Director of SCORE here in Los Angeles.  SCORE is such a brain trust resource. Doyle told me about an unanticipated culture shock he experienced while managing Japanese owned banks located here in the USA.

It is a given that as Americans work their way up the corporate ladder, they are rewarded with many ‘perks’ such as higher pay, recognition, expense accounts and the most sought after dividend-the highly coveted corner office with a view.

But, in Japan, residing in the windowed corner berth is considered an insult.  The resident is looked upon as a disgrace to the company.  It says to one and all that the tenant is easily distracted, unable to perform assigned duties and on a fast track to “at liberty” status.

Japanese corporate power and prestige are concentrated mid-structure on each floor.  No windows, no distractions.  So the further away from central command, the less significant one is considered.

And, it makes sense.  It certainly is a unique twist on the old line about being careful what you wish for, it might come true. One person’s aspiration is another individual’s torment. Lacking perspective only leads to Rigid Inclinations and Regrettable Miscalculations.

These are not the days when ‘one-trick ponies’ are held in high regard. Good is not good enough.  You have to be better than good, capable of covering many bases and carrying out divergent assignments.

Author, Speaker, Coach and Trainer are only part of what I do.  My mission is helping people overcome obstacles in order to achieve, sustain or retain Success. Complimenting this goal is a desire to improve quality of life. Being over the age of 50, I figure it’s time to contribute and leave some kind of positive legacy footprint either directly or by attachment.

That’s tough but life is tough so what else is new.

I seek out groups and/or individuals that require funding and then help generate revenue for projects of value and meaningful consequence.  Let’s leave it at that.

Unfortunately, I have found in all too many cases, well-meaning people get so lost in “nobility detail” and wind up boring and alienating potential investors.

These righteous crusaders get so bogged down in agenda intoxication that they lose sight of the goal and the importance of simplicity in relation to the bottom line.

Not too long ago, I set up a conference call between an innovator and a government official.  The purpose of the connection was to gain approval for a device that can alter pain management dramatically; in fact, kill pain completely.  Upon earlier review, the technology but had been turned down due to some minute technicality.

This device could spawn immediate demand and application in the marketplace today.

More importantly, it would generate an enormous revenue stream for his company and potential investors for many years to come.

Before the call, we discussed the importance of getting to the point; and sticking with a strategy that spotlights consumer benefits. In other words, don’t ‘milk’ the presentation.

However, the entrepreneur decided on a different tact.  He never got to the point.  He rambled on about concept origination and details of each stage of development.  Worst of all, he wouldn’t listen  to the bureaucrat and talked over whatever the man had to say.

This was a train wreck in action.

I tried politely to get the researcher back on track, calm down and shut up, but to no avail. A call that was scheduled to last 15 minutes had already gone on for more than 45. Finally, the official had had enough and said, ‘I’m out of here’ and hung up. Rough.

At times, I’ve been guilty of meandering off point as well; hopefully not to this extent.   We all forget and get lost in minutiae in the quest for perfection.

It goes back to the old line:people hear what they want to hear and only hear what they need to hear when they’re ready to hear what they heard.

Chalk it up to Rigid Inclinations and Regrettable Miscalculations.

Conviction and tenaciousness are to be admired but there comes a point when instead of going the features/benefit route, the best course of action is doing a complete 180 and leading with benefit/features.

It shows you are thinking of the other guy.  You are putting them first.

Philosopher Emile Chartrec wrote, “Nothing is more dangerous than an idea when it’s the only one you have.”  Very telling.

Sometimes, we get so focused in our pursuit that we get blinded by steadfast conviction.  It’s that ‘forest and the trees’ thing.

If you have been in Sales, you know it’s all about giving the client what they want in the context of what you have to offer.

Of course, fixed attention is extremely important, but an incapacity to allow for, adjust to and accept change and unexpected circumstance can be looked upon as the petri-dish of perception distortion.  And, that ain’t good.

Let me give you an example: At one time or another, most of us have been immersed in some form of “niche marketing.”  Nowadays, the meaning of the term, once related to exacting, well-defined and precise targeting, has expanded in scope.

Not to go buzz-word crazy, but today it is vital to be engaged in everything coming your way. It’s called having a “Portfolio Career.”

Niche marketing is now “mission fragmentation.”  It means everything is niched. Today’s work model demands doing more of everything better and as well as expanding expertise and influence.

Normally, I try and keep these pieces light.  But, this is the harsh reality of now.

The bottom line is there are no jobs anymore.  In an earlier piece, we discussed how most companies HR departments are now primarily the screening point for low-paying positions. That’s it.

And, instead of the steady 9-5/40 hour model at one particular site, today’s marketplace is geared towards employment assignments.

It is like High School where schedules require going from class to class and then given homework assignments. Today’s complex world requires going from one location to another as an independent contractor and completing assigned obligations.

That means working on a project at one venue for a certain period of time and then moving on to the next endeavor somewhere else.  You are a hired gun.  When the task is completed, it’s up to you to graduate and find the next opportunity.

Often, this entails either a series of part time positions that are the 40 hours equivalent and hopefully cumulative paychecks that add up to the former one job position.

Or, it means working on a project full time for a set duration and then moving on to the next opportunity elsewhere.

Most of us are aware of the changing work dynamic.  We know it mentally but haven’t adjusted to the new reality migration emotionally.  That can leads to a torrent of anxiety.

It’s like my old merry-go-round experience. That special amusement park from long ago is now long gone and so is the chance of a free ride by scoring the brass ring..

There are no more free rides.  Today’s brass ring is a metaphor for landing gainful employment and successfully moving on to the next endeavor.  Not accepting this reality is identical to going around in circles.

And, that is comparable to possessing Rigid Inclinations and Regrettable Miscalculations.








Taking Control

“Do you want to know who you are?  Don’t ask. Act! Action will delineate and define you.”                          Thomas Jefferson

Recently, my two daughters were in town.  What more can a Dad wish for.  Lots of laughs, informative and lovingly meaningful.  It’s the best.

My older daughter is a funny and brainy college professor in Connecticut while the younger daughter is a Texas oil baroness-in-training and the mom to the greatest little guy a granddad could ever imagine.

Unfortunately, both of them suffer an inherited disorder.  Originally regional in nature, but like most things these days, the condition has permeated and infected most precincts and bailiwicks across our great nation.

In scientific circles, the acronym for this malady is “NYSAS.” Others know it for what it is, “New York Smart Ass Syndrome.”

Our conversation turned serious.  I’m over 50, in pretty good shape and definitely too young to be old.  But I brought up a “what if” scenario.  I told them if I were placed in a prolonged unconscious, comatose or a vegetative state, tell the medical authorities without hesitation-DNR. Do not resuscitate.

Both of them nodded agreement and said they would follow through on my request. Then they asked me, “But what do we do with you now”?

Revenge of the Descendants.  Genetics can be so cruel. :)

It’s tough out there. What makes it even harder is realizing it’s time to accept and craft necessary changes in life.

In other words, what are you doing now?

If there is no plan currently in motion, unlocking one’s own hidden aspirational code is nothing short of onerous.

Self-revelation can be extremely painful. It demands definition with no BS.

But, what’s the choice?  Forfeit even the slightest indication of opportunity or passively embrace “the inconsequential whatever?” Talk about DNR.  Is it all over for you?  Of course not.

So what do you do?  Stop comparing and start preparing. Props to Actress/Author Swoosie Kurtz.  In her book, “Part Swan, Part Goose”, she nailed it; “Compare and Despair.”

Wow!  That is strong!  Think how much wasted time has been spent comparing ourselves to others through jealousy, envy, deception, scheming, or bad luck, disappointment, timing, lack of preparation, etc.  You name it.

Here’s a secret: No one else cares.

We are the only one bearing the extra weight, and this ain’t no handicap race.

The truth is we are competing with no one else but ourselves.

Call it “Accountability Transference”.  How do we get to the root of personal progress if we allow ourselves to be distracted by the actions of another?

It’s a life long struggle between our good and disquieted self.

What has happened in the past, let it remain there.  Allow the good and meaningful lessons of the past to act as fuel and then, jettison the rest.

It’s time to get in shape by defining specifically who we are, how and what we do better than anyone else.

We are the best at who we are.  Now bear with me on this.  Not too long ago, while preparing for a workshop presentation, I came across one of the toughest interview questions: “compared to others, why would I hire you”?

Now, bad-mouthing others has never been a jump starter to success.  And, most don’t even know the other job candidates up for consideration, so all we have is ourselves, who we are and how well you do what we do.

We can’t compare ourselves to the unknown.  Deal with the now. And, right now it is just you at this very moment.

Respect and value of ourselves. It shows. It’s part of body language.

Most of us have achieved or surpassed the half century mark.  We have made decisions. We have experience and social skills most likely better than average.  And, you know it’s true.  How’s that for starters?

And, you are not Average.  There is no one exactly like you. Don’t make light of that.  Discover the exceptional you. Unearth it. Take control of it.

So, isn’t it time to take the time to define yourself and not allow others to do the branding of you? When is a good time to define precisely what you want in life and how that change will emerge?

How about now!

This is the “Master Plan.”  Write it all down and know that writing is alllll about re-writing until you get it right.  Yes, it takes time.

But, in a world that is “conditioned to the immediate” where taking time for self-realization and repurpose are regarded as negligence, it’s extremely difficult to overcome this hurdle.

We have instant coffee and minute clinics.  Prompt attention demands split-second decisions.  We need to be on a fast-track career path.

We get pissed off because microwavable meals take too long.

And then, in retrospect, we beat up ourselves for making so many hasty decisions by allowing the “distraction of now” to suppress and contaminate our desire and intention for clarity.

We are not a data entry.  We are human. We take time.  And the beckoning calls from the sirens of distraction are not only  daunting and alluring but also vacuous and unworthy.

It is about selling yourself on you. If you have been in Sales, you know the following steps quite well:                                                                                                                               1). Awareness, knowing what you want.                                                                              2). Understanding, knowing what you’re getting into, what it takes to get what you want.      3). Digestion, taking the time to refine and define.                                                               4). Execution, get out of theory mode and go for it.

We are over 50.  We are competing with ourselves.

Lack of motion is commotion.  It’s havoc.  Recently a woman that I was coaching referred to the status quo as “a rat on a wheel.”  Now that’s imagery!  And, she’s right.

The time has come to transform Intention into Action.  Getting a medal for a 6th place finish in middle school competition means squat in the competitive world in which we now reside.

We are in competition with ourselves.  All we can do is be the best at who and what we are.

If we don’t love and respect ourselves, why would others take up the banner on our behalf?  We are a reflection of who we think we are and what we believe we deserve.

Again it’s rough.  Tell me about it.  I just finished my 4th kidney stone surgical treatment in 6 weeks.  Ouch!  But, my surgeon, who is very promotion minded, has a great incentive plan.

He told me if I do just 3 more procedures, I’m in the running to win a pair of roller skates and a bugle.   I’m thinking.  I’m thinking it over.

It is difficult and painful to get into action mode. Along with distraction, there are the Incidentals that seem to override the Essentials.

When you get down to it, it’s amazing that anything actually gets done in life.

But, what’s the choice.  Do we really want to be in the position where others are in charge and left to decide, “what do we do with you now”?



The Holidays, Surgical Procedures and Lessons Learned

“The Road to Success is always under construction.”      Anonymous.

What is with Hollywood?  I don’t get it.  Here we are just coming out of the Christmas/Chanukah Holiday season and many of us are going through some very tough times.  How ‘bout some inspiration, huh?  How about some giggles?

It seems the only thing enlightened Movieland Mandarins provide these days are dire formulaic crap and unfettered corporate hack access.

There is very little in any flicks released today that is uplifting, much less humorous.

And, then they wonder why box office receipts keep heading in a southerly direction.

Sure, I’m over 50 and don’t fit the flick-biz prime demographic. OK, but even Millennials are staying away from Popcornville in droves.  What does that tell you?

I’m not looking to bring back the “good old days.”  Just give me something to enjoy, especially this time of the year. Please?

For me, the months of November, December and through the beginning of January are insufferable times.

I totally agree with Actor/Producer/Talk Show Host Craig Ferguson who said, I think holidays create so much pressure because people feel they should be having a good time. But you shouldn’t. ”

Normally, I try to keep these pieces motivational, aspirational and a bit humorous. On this go-round, it’s a wait and see proposition.

I’ve spent so much time looking for some smart, light and amusing quotes to start this piece but can’t seem to find one that is appropriate. And, maybe there’s good reason for this.

Bear with me, I’m venting but leading up to something more positive and resolute.

For me, I give thanks for the Holidays.  I am grateful they are finally over.

It’s a season where I shut down. For me, it’s the most painful, most abhorrent and dispiriting time in the yearly calendar.  It is like some loathsome monstrosity, an energumen, invading my normally upbeat manner that crushes any elements of personal joy, gratitude and expectation.

There is no religious significance nor bias attached to this misery.  I believe in a higher power and will leave it at that.

Sure, there is the over-commercializaiton aspect of the Season; that can wear anyone down.

Then, there is Holiday Standard Time (HST).  For those unfamiliar with the term, it refers to those yearly commemorative occasions that spawn disregard, suspend accomplishment and creates “an aura of coerced placidity.”  The Germans know how to sum things up.  Check out the word Gleichshaltung.  It sez it all, baby cakes.

On a smaller scale, there’s July 4th, Labor Day, Easter, Passover, Memorial Day, etc.  But, it is not just the festive occasion itself.  It’s the days prior and subsequent to the respective Holiday.

And the biggest HST culprit is that month and a half stretch leading up to Thanksgiving, going through Christmas, Chanukah/Kwanzaa and persisting non-stop to the week succeeding New Years Day.

HST is when most people are going through the motions.  Why?  Because, it seems to me that most everyone has ceased to function.  In my line of work as an Author, Speaker, Trainer and Coach, most everything comes to a screeching halt.  Nothing happens.  Maybe I’m the only one who feels this way.  If so, I beg your indulgence.

Reading this, it probably sounds like I’m having a bad day at the Happiness Exchange.  That disposition is a “was.” It is the past.  The Season of Shutdown is over.

Thankfully we are into a new year, which bestows the acknowledgment and promise of a new beginning.  It is the initial, although meager, “ray of hope” beginning to glimmer.

Let me put it this way, lately my life has been arresting.  I use that word in connection with the old Chinese curse, “may you live in interesting times.”   It’s been very interesting.

Health wise, the last few years have been a bit challenging.  Without going into boring detail, I’ve been experiencing abdominal pains; sometimes uncomfortable, other times extremely painful.

I have seen so many doctors, specialists, surgeons, herbalists and even 2 notary publics.  I have gotten so many second opinions and the one thing on which they all agree is “you’re ugly too.”

I been over examined, probed, prescribed, x-rayed, MRI’d and scanned.

So much so, that if a cannibal reviewed my medical records prior to ingestion, he’d probably consider me too genetically modified for human consumption.

However, a recent scan and x-ray discovered 3 large kidney stones that had gone previously undetected.

Well, a few weeks ago, I went in to have them emulsified, smashed and crushed.  Unfortunately, the procedure didn’t get them all.  So, next week, it is back to the hospital for Round 2.  Love those slipper socks.  I prefer blue.

Hey, bear with me. Things do get better.  I don’t want to turn this into my personal pity party.

And, in between the two procedures, my wife had hip replacement surgery that hasn’t gone well.

So, what’s the point to all this?

Sometimes in life, there is nothing you can do at the time.  For me, getting through the end of year holidays is normally my biggest struggle. The surgery and procedures have been icing on the cake

But, life only gives you what you can handle.  No medal, just reality.

Woody Allen once said, “death is nature’s way of telling you to slow down.”  So, slow down, stick around, don’t give up. Things do get better.

Is this the answer you’ve waited patiently for?  No, of course not.

Going through tough times can be unmerciful and seemingly unending.  However, tough times do come to an end. And, just like you, I have to overcome these challenges.

It’s like the story about the old man immersed in agony who looks upwards to the sky and pleads, “why me”?  Then, out of nowhere, dark, black clouds appear, massive lightning strikes occur, torrential rains begin to fall, howling, tornadic force winds level everything in sight.  Suddenly, from the heavens, comes a sonorous, booming and thunderous voice which says, “because you piss me off.”

As I said, there are times in life when there is nothing that can be done.  In fact, nothing at the moment is just about everything you can do.

It sucks.  Believe me, I know.

It’s a time to reflect on choices, on life’s options.  This is not a time to be so hard on yourself that you diminish vision and promise. Hey, it’s cold outside even in LA and pity parties don’t attract crowds anymore.

The only compensation: as with everything in life, eventually, the pendulum does swing back in our favor.

Here’s one of those “ain’t that the truth” comments from Artist Jennifer Yane who summed things up nicely, “I try to take one day at a time, but sometimes several days attack me at once.”

Amen to that.

Author/Speaker/Trainer and Coach. That is who and what I am. How can I do what I do if I can’t help myself?  So, I have vested interest in overcoming my own challenges so I can help others.

I’ve been there and overcame this and that but still have a ways to go.  And, perhaps like you, every now and then, I get lost but find a way to get back on track.

I can’t give up. If I do, then I’m a fraud. If I’m a fraud and, let’s face it, those of us over the age of 50 can whiff BS a country mile away.  If what I offer is not truth, then what right do I have of even considering assisting others?  That becomes a case study in self-delusion;  kidding no one besides myself.

We are over the age of 50.  We have our faults, our shortcomings and have lived long enough to know wisdom when we see and hear it.  And, what is wisdom? Wisdom is the quality that comes from experience.

Guess what?  We have experience.  We have wisdom.  That is what we bring to the table. That is our worth and value.

Consider your options.  Don’t be so hard on yourself. How can you help others?  Things do get better.  Unfortunately, it’s rarely on our timeline.

And, let me know if you hear of any good flicks.


Going from Nowhere to Know Where

“All truth passes through three steps: First, it is Ridiculed.  Second, it is Violently Opposed.  Third, it is accepted as Self-Evident.”                                                                   Arthur Schopenhauer, Philosopher            

You may have heard the story about the world’s most brilliant mathematician.  The man was a genius.

One day, he decided to just pick up, run away and join the circus.

Previous status and superior smarts mean squat along the midway. So, being the “newbie”, he was handed a shovel and told to follow the elephants.

One day, friends ran into him.  They were shocked and stunned by his transformation.  This was a man held in high regard throughout the world. He had an MBA from Harvard and two Doctorates from MIT.

Puzzzled and confused, they asked what was the allure of “the three ring.”  There had to be more to life than scooping up pachyderm poop, and when would he be returning to his former life.

And the genius told them, “what and leave Show Business”?

It’s so easy to get lost today.  So much is expected while so much is uncertain.

We are told by Marketing and Advertising that residing in the 50 Plus demo is equivalent to being legally dead.  What BS!

Recently, I was asked to consult for a Business Incubator down in Orange County.  If you are new to this concept as I was, Business Incubators are set up to assist young Entrepreneurs in Development, Promotion, Marketing, etc. essential to the successful launch of product/service.  In short, it shows them “the ropes.”

Most of the workshop attendees were in their late teens to late 20’s.  Listening to them was intoxicating and eye-opening. It made me realize how little I knew as well as how much I needed to learn in order to be more coherent and consequential in today’s ever changing marketplace.

Just as I getting ready to write myself off as somewhat irrelevant, something happened.

As each young Entrepreneur got up to give their “elevator talk”-that 30 second spiel about themselves and their product-it became immediately apparent that although these kids were beaucoup brainy, they had little or no presentation skills, whatsoever.

They knew what they knew and knew what they knew very well, but their preferred communication delivery system is non-verbal.  They text, they tweet.  Email is out.  In fact, Instant Messaging via “chat apps” has now supplanted texting.

What I’m saying is that younger demos are so accustomed to data-inarticulation. that verbal skills become suppressed and diminished.

Today’s non-verbal communication structures limit correspondence to less than 200 characters.  This does not allow for much transmission of passion, shading and inflection; let’s not forget meaningful bonding and rapport.

So, when compelled to give face to face submissions, they lack an indispensable enthusiasm and context so essential to communication and success.  What is missing are the qualities of beguilement and seduction that captivate and seal the deal.

Their deficit is one of our selling points. Sure, we need to bone up on the technical, but what good is the latest and most significant development since the creation of Fritos-one of life’s nutritional essentials, I might add-if it can’t be communicated adequately.

The 50 Plus Adult is adept at face to face communication.  It is what we have done all our lives.  We pick up on inflection or lack of it in conversation.  We read body language.  We can smell BS a mile away.

And, we are not as old as our parents were at our current age.

We are much too young to be old.  We fight age with a vengeance.  Take a look at Honda and their 3 wheeled motorcycle.  Have you noticed there is a gym on just about every block.

Every time I turn around, there is another spa opening up; so much so that I’ve stopped turning around.  Take a look at those $60, 000 plus sports cars.   Outside of Silicon Valley billionaires and Rap moguls, these awesome freeway spectacles target the 50 Plus Adult.

We turned going out to dinner into something theatrical.  Hello Plastic Surgery, Hip and Knee Replacements and Breast Augmentation!

We are adapters.

Not too long ago, I held a workshop.  It was geared to the 50 Plus Adult in workplace transition.  The attendees were either employed but wanting to make a career change, underemployed or “in between success.”

In the back of the room was a man I didn’t know but knew so well.  He was me from years ago. He was there but not there.  He wasn’t even pretending to be interested.  His body language screamed disinterest, anger, discouragement and depression.

About an hour or so into the presentation, I called on the man in the back of the room.  His arms were tightly folded.  There was no way he was going to accept anything he heard in this workshop.

I asked him what kind of work he did.  He told me that he had been a printer, who had worked overnight in order to stay out of office-politics.  However, he did such great work, that many times he was called in to do daytime shifts because his knowledge,  craftsmanship and work ethic were so good.

His self-description was not boastful. He also shared with all of us that he had been unemployed for about 6 months.

I asked him about business cards.  What kind of type, color, thickness and size would be best for what I do?  He took a look at my current business card and then gave me his opinion.  I needed a new card.  And, I knew he was right.

Then I asked if he would put together some new business cards for me.  That started an avalanche.  Other audience members wanted to know how to contact him to do their cards.

He then went on for 20 minutes.  He gave a talk on business cards, stationary, envelopes etc.  He was tremendous!  He actually picked up a few clients at that workshop.  On the second day of the workshop, he was no longer sitting in the back of the room.

By the way, my cards look great and the man who sat in the back of the room, whose arms were wrapped tightly around himself, is now working as a printing consultant.

This is a man who went from nowhere to know where.

These days, it is all so easy to become insulated, believing that what we have to offer is meaningless.  We are over the hill.

That is such nonsense.  As I have said many times in these pieces, “people hear what they want to hear and only hear what they need to hear when they are ready to hear what they heard.”

We are over the age of 50.

We are adaptable.  Sometimes we forget how important we are and have to be reminded of our value.

It reminds me about the old Henny Youngman story.  His Grandson would wake up every morning with a headache. And every day, Henny had to remind his Grandson, “when you get out of bed, feet first, Larry, feet first.”

And, don’t be afraid to fail.  Failures are steps on the way to Success.  Learn something new.  After “learning the ropes”, then it’s time to integrate past knowledge and experiences into the new endeavor.

You are much too young to be old.  Feet first, feet first.  The time is now to go from Nowhere to Know Where.



Anticipation Constipation

                           “If misery loves company, misery has company enough.”               Henry David Thoreau

Not too long ago, I took a flight up to Hartford, CT.  My daughter is a professor at a nearby school and wanted to get together with her, have some dinner and laughs and then high tail it out of Dodge.

Nothing against Connecticut’s capital city and it’s not that I don’t love my daughter.  In fact, I like the town and love both my daughters.  And, they know it.

It’s just that I believe in quick trips.  I’d rather be an in-demand guest than considered the family blight.

Back in the late 60’s, I worked in Hartford at Boss Radio, WPOP.  I was the Leader of Lasagna Land, The Prince of Pastrami People and The King of Kielbasa Country….  You get the idea.  No one in life escapes some level of chagrin. (:

It was fun.  And, now I was back in my old hunting grounds.  I spent 2 years there-some great memories.  Of course, the area has changed and that’s the point I’m getting to.

There was some time to kill before Chrissy was free of her daily professorial obligations so I started looking for one of my favorite New England stores, LL Bean, which had recently opened an outlet in the area.

I pulled into a gas station for directions and then got back in the rented car and on my way.

Now, here’s the thing.  I live in Southern California and traffic is horrendous.  You are always on your guard.  Traffic is coming  from all angles.

So, I did what most Angelenos do.  I started the engine, looked to the left, looked to the right, looked to the left again, looked straight ahead, took a look through the rear view mirror and then, and then, it hit me!

It was the realization that I must have looked like a madman to the locals.  They must have thought either I had a severe “case of the strange” or involved in some arcane, bizarre ritual; better to be dealt with by local authorities and detained for overnight observation or driven to the county line with instructions to never again enter the jurisdiction.

You see, there    was    no   traffic.  None whatsoever!  A car hadn’t passed by the whole time I was there.

It’s what I call “Constipation Anticipation.”

Now, this piece has absolutely nothing to do with internal plumbing nor with auto safety.  Sure, obey da rules of da road; got it.  That’s not what I’m talking about.

Recently, I held a 2 day workshop in Hollywood called “The Most Effective Strategies to Getting the Job You Want Right Now.”

It was geared to the 50 Plus Adult that was looking for positive change in their work-life.  It targeted people who were dissatisfied with their current position, under-employed or unemployed.

I shot straight with them and let them know I’ve been there, done that and have experienced the accompanying hopelessness, uncertainty and despair.  But, more importantly, I pointed out promise, achievable expectations and real opportunity.

It’s a whole new ballgame and there are new rules to learn and follow.

It was a Bad News/Good News scenario that I presented with a positive message of hope and change.

Right off, I told them if you are over the age of 50, you will NEVER get another job……BUT…………

BUT, that doesn’t mean you won’t ever find employment.  You can get hired IF you know and abide by the rules.

Again, the game has changed.

There are very few 9-5 jobs anymore.  Today, it is all about projects.  People are hired as consultants.  People are considered resources and service providers.  People are hired for temporary positions that last anywhere from 6 to 18 months.

The secret is once hired, start looking for the next project.

This is the new model.  It’s based on the life-styles of younger demographics.  They want work to be fun.  Work and Play are the same thing.  It’s a life style.  As soon as work gets boring, they move on to the next fun thing.

However, that’s not the goal of most Adults over the age of 50.

We look for some semblance of balance in work and life.

The bad news is this Work/Life Style balance doesn’t exist anymore.

Now, dealing with Human Resources, in most cases, is an exercise in total futility.  Today, HR people just fill out boxes.  That’s all they do.  They don’t care. And, if a candidate appears to be over the age of 30, they’re considered ancient.

Unfortunately, that’s the truth about the Job market for the over 50 crowd.

Then, I zeroed in on how to find employment, how to position  and brand yourself, how and where to find work, what to do and how to best present yourself as a package in today’s changing working environment.

I thought I did well explaining it all and then, during a break, a woman in the audience came up to me and asked, “you mean, I’ll never get another job”?

Hearing this from the woman broke my heart.  It confirmed what I’ve discussed in previous pieces that “people hear what they want to hear and only hear what they need to hear when they are ready to hear what they heard.”

And, it reminded me of my “lack of traffic” episode in Hartford.  I was so conditioned to SoCal roadways. It had become such an integral part of my driving habit; a habit that had no application to my experience in Connecticut.

And, it reaffirmed my conviction that most people are predisposed to Anticipation Constipation.

Luckily, I had the chance to explain again to the woman what I said versus what she heard.  She wasn’t deaf.  She was blind to what was said.

Unfortunately, the old saw about “no news is good news” is so true. Let me explain-

It’s been my experience that all too many people get so fixated on the negative-either out of habit, fear or capitulation-that they are enslaved by their preconceived notions.

They can’t get out of their own way.

It’s like a circus elephant.  As a baby, they are conditioned to go no further than the chain wrapped around their leg allows.

That memory stays with them forever. Even fully-grown, they will rarely attempt to challenge that which binds them.

We are what we believe and all too often, what we see is what we expect.  And, during these extremely tough times, the negative is all we see and all we get.  It becomes a self-fulfilling prophecy.

Sure, it’s rough out there.  And, we all have setbacks.  We run out of steam and don’t know what to do, where to go, how to re-ignite enthusiasm and how to reactivate positivity.

Yes, it’s a bitch.  But who wants to be indebted to the dour?  Where is the payback?

As with most things in life, the cycle of adversity comes with an expiration date.  We all know that to be true but sometimes we find a perverse pleasure in wallowing in dejection.

Don’t honor the negative nor provide it maintenance.

Help others.  Volunteer.  Walk.  Workout. Stay away from constant complainers.  Read.

You have to position yourself as a physician.  Your job is to heal what ails your patients.

With that attitude, it is not about you, it’s about the person in need.

You become a commodity, a necessity.

This is work.  So, do it.  Staying active is the best invitation for looming opportunity.  You never know.

It’s been my life long belief that when you least expect things to happen, that’s when they usually do.

That is why Action is an attractor.  It is a magnet.  It broadens the spectrum of movement and chance.

Plus, it keeps the mind busy. There is nothing worse than lack of preparation, not being “up to speed” when favorable circumstances arise.

Anticipation Constipation.  Who needs it?